Fashioning a brand with which generation rent can identify is an approach Fizzy Living has taken to market its private-rented schemes in Epsom and Canning Town.
Read the full article here
Original source: Property Week – 08/03/2013
Flat Sharing really makes sense in London
If you are one of the thousands working and renting in London you will not have helped but see the press headlines on rising rental levels and the widening affordability gap between income and house prices.
The world’s population is growing and the demand for living in the financial hub of the planet, that is London, comes at a price. Of course it does, when you are competing on such a large stage for scarce resources like housing, demand will inevitably outstrip supply.
The world stage brings workers new to London and people without local social networks whose first reaction will be to see if they can rent one bedroom flats and so it is these one bed flats where rents are really rising faster than the 2 beds.
Therefore, if you don’t want to resort to renting a damp and badly maintained one bed shoebox, the same money will get you somewhere much, much better when you share a 2 bed flat..
Nowadays, there are so many social sites and advertising platforms such as Spareroom.co.uk for renters to meet each other; that finding someone to share the rent can be more fun than a chore. Honestly!
At Fizzy Living we offer renters the ability to reserve 2 bed flats and find flat mates before moving in and paying the rent. They act like the Landlord! It’s the model that the rental market wants and a form of living that makes sense nowadays as it maybe the only opportunity people have to save money and live in London.
Rentals that come with added Fizz
Reply
Financial pressures mean that , for many young adults living in London, renting a home is the only option. But the private rental market can be a minefield with many tenants worrying about poorly maintained accommodation, unhelpful landlords and rocketing rents.
Britons have traditionally been wary of the continental habit of renting for life. However, finding a rented property to call home in the long term is now a common aim of Londoners and housing associations are taking note.
Original source: The Metro – 13/07/2012
Landlords Priorities
Fizzy Canning Town, in the borough of Newham, is due to complete later this summer and comes at the same time that the borough has announced it’s insisting local landlords become licensed by the borough or face huge fines.
Reading some of the responses to this announcement, it reminds me just how many buy to let landlords refer to their property investment in the same breath as their shares and pensions: that this extra beaucracy will further erode their planned retirement income.
With 1 in 5 UK households predicted to rent by 2016, the supply of rented homes has to dramatically increase, but it can’t rely on individuals who only see the financial and not the people side to this business.
Tenants should to able to rent a safe, comfortable place from a professional landlord. That’s how supply should grow.
Who’s the King of the Castle?
An Englishman and his castle, is an old adage but one that has helped get us to the unbalanced housing market that we have today.
Last week the economist published an article on the Rentysomething generation and Fizzy Living http://www.economist.com/node/21557391. It adds to the growing debate. If the only option to a life away from the family home is to rent, then shouldn’t landlords try to give tenants the longer term security they would find in home ownership?
Customer support is not just about putting a roof over your head. The landlord maybe able to sell the home or put the rent up unannounced legally but we should also appreciate the benefit that housing surety would have on the rentysomething generation. As an economist post against the article aptly put it:
‘An Englishman now rents his castle. He would just like his landlord to accept that the tenant is the customer and that the customer should be king’
Housing the ‘rentysomethings’
Two-thirds of families in England own the homes they live in, more than in France or Germany, say. But the pattern is changing fast. Homeownership rates began falling a decade ago, as prices went up more rapidly than earnings, foreigners flooded in and young people found it harder to get stable work. Then came the financial crisis, and banks stopped dishing out mortgages to passers-by. Today 83% of parents with children aged 20 to 45 own their own home but only 44% of their offspring do, a survey by the National Centre for Social Research found.
Read the full article here
Original source: The Economist – 22/06/2012
Hoarding designs
We’ve been working on the designs for our hoarding at the Epsom site this week. What wil be refreshing to both us and the local people passing the site will be the lack of stereotypical corporate lifestyle photos normally used by agencies.
Images of laughing people sipping champagne in smart clothes doesn’t really seem to capture our rentysomethings profile, it almost seems too aspirational for our everyday needs and more about corporate image than targeted marketing…hope you would agree?
Good relationships
When you deliver excellent service you are often dependant on those that deliver it, as many will know, your own definition of excellent needs to be the same as the individual supplying it.
Fizzy Living’s apartments in Canning Town are part of a new larger prestigious scheme where a managing agent has already been appointed. I met with them today to ask them that very question and begin a relationship that will be based on open communication, collaborative working and an joint understanding of service standards.
What we do now will make living in a Fizzy flat a more enjoyable experience for our tenants..
Exciting Times
Today’s an exciting day for all those choosing to rent in London. Fizzy Living has arrived and is here to offer you a great new place to live that is professionally owned and managed by us.
Plenty of people nowadays, rent places to live in for years. And to all those rentysomethings out there, you deserve some quality, some reliability and a decent service from the people that you rent from.
Is that too much to ask for?
We don’t think so. Professional people have busy working lives and enjoy our lives outside work. We think that you’ll appreciate an apartment close to transport links, a decent media service to your flat and a reliable on site management service.
It’s exciting as we have already have two buildings where we’re going to offer just that. Our Canning Town development is next to transport links that get you into docklands and the city within minutes and our Epsom development is in the town centre next to the station. Check out our site for more details and register if you’re interested in staying in touch with us.
We’ll be posting regularly on our progress so stay tuned.
A fizzy initiative
Thames Valley Housing Association (TVHA) has launched a new initiative which provides long term high-quality homes for the private rented sector on a large scale.
The project aims to build a portfolio in excess of 1,000 apartments for private rent targeted at young professionals in London and the South East. So far, TVHA has acquired 63 apartments which will be available for rent in Epsom this summer. Plans are to fund this £200m investment programme with £120m debt and £80m equity, with TVHA being a significant equity participant.
Read the full article here: Property Drum 210512
Original source: Property Drum – 21/05/2012